Listen now | Since the beginning, media businesses have been in the game of building audience segments and mobilizing those audiences to do something. Most American media has learned how to mobilize audiences on various platforms to click or view ads. To buy stuff. But in the wake of the climate crisis, there are certainly better uses of our time online and purchasing power.
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Creating climate content with The Cool Down
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Listen now | Since the beginning, media businesses have been in the game of building audience segments and mobilizing those audiences to do something. Most American media has learned how to mobilize audiences on various platforms to click or view ads. To buy stuff. But in the wake of the climate crisis, there are certainly better uses of our time online and purchasing power.