CTSS Episode 14: Nori
Creating a new way to pay to remove excess carbon dioxide from the atmosphere
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Nori is a carbon removal marketplace that focuses on regenerative agriculture. One of the most effective carbon removal methods is storing carbon in soils. It's affordable, scalable, and the agriculture industry is already working towards carbon removal practices. The only catch is that every internationally sold carbon removal credit is being counted twice. Nori works to eliminate double counting by monitoring Nori Carbon Removal Tonnes (or NRTs). Farmers report and certify their removal practices through Nori. Once approved, Nori issues NRTs and provides an online platform for farmers to sell NRTs to buyers. Nori is creating a better way for individuals and companies to pay to remove carbon from the atmosphere.
Nori Co-Founder and CEO, Paul Gambill, talks with me today about Nori and it's origins. We discuss carbon removal versus carbon offsets and how important agriculture carbon removal is.
Enjoy the show!
Synopsis
Mission: Nori is on a mission to reverse climate change. Our goal is clear - create a new way for anyone in the world to pay to remove excess carbon dioxide from the atmosphere.
Team: Paul Gambill (Co-Founder & CEO), Aldyen Donnelly (Co-Founder & Director of Carbon Economics), Christophe Jospe (Co-Founder & Chief Development Officer), Jaycen Horton (Co-Founder & Principal Blockchain Architect)
Product: An online carbon removal marketplace
Traction: Raised $5.3MM in a pre-seed and a seed round
Jobs: Head of Product, Senior Software Engineer, Agriculture Supply Enrollment and Account Manager, UX Designer (Careers page)